Digital Marketing: Maksimalkan Pemasaran dengan Media Masa
DOI:
https://doi.org/10.4321/as.v1i2.856Abstract
This article discusses effective marketing strategies through mass media, especially digital media. The main objective of this article is to describe the importance of using mass media in an effort to maximize marketing campaigns and produce a positive impact in improving the economy of the people of Ngawun Village. The workshop conducted by the UNIROW Group 11 Community Service Program (KKN) team in Ngawun Village can be an effective means of improving the local economy.
By analyzing various case studies and current trends, this article identifies the key factors to consider when designing marketing strategies through mass media. Through this approach, it is hoped that the marketing strategy developed will be more efficient and effective in reaching a wider target market and strengthening its influence in advancing the economy of Ngawun Village.
Downloads
References
Rif”atul Maftuhah, and Haqiqi Rafsanjani. “Pellatihan Strategi Pemasaran Online Pada Produk Usaha Rumahan Krupuk Bawang dan Kripik Singkong”. AKSIOLOGIYA (Jurnal Pengabdian Masyarakat) Vol.3. No.2. 2022
Mira Veranita, Lukmanulhakim Almamalik, and Sugiyanto Ikhsan. “Pemanfaatan Pemasaran Melalui Media Sosial oleh UMKM Di Era Pandemi”. COOPETITION (Jurnal Ilmiah Mnajemen) Vol.XIII. No.1. 2022
Zakiyah Zulfa Rahmah, Yusriyah Rahma, Chamdan Purnama, Dinda Fatmah, and Mirhamida Rahmah. “STRATEGI PENINGKATAN PEMASARAN MELALUI MEDIA SOSIAL TERHADAP UMKM DI DESA KINTELAN (STUDI KASUS UMKM DI DESA KINTELAN KELURAHAN PURI KABUPATEN MOJOKERTO) BUDIMAS. Vol.04. No.01. 2022
Glints.com,”Marketing 2020 Dalam Angka: Statistik Konten Digital Meroket”, 18 Januari 2023<https://glints.com/id/lowongan/statistik-marketing-2020/> (22 Agustus 2023)
Katada Media Networks.com, “Pemanfaatan Internet Oleh Pelaku Usaha Digital”, 14 Juli 2022<https://databoks.katadata.co.id/datapublish/2022/07/14/pemanfaatan-internet-oleh-pelaku-usaha-digital> (22 Agustus 2023)
Dailysocial.id, “Digital Marketing: Definisi,Tujuan,Jenis,Strategi Dan Peluang Karir”, 13 Mei 2023 <https://dailysocial.id/post/digital-marketing-adalah> (22 Agustus 2023)
Bamahadigital.com, “Pentingnya Data Digital Marketing Untuk Pengembangan Bisnis (Edisi 2022)”, 14 Agustus 2022<https://bamahadigital.com/data-digital-marketing/> (22 Agustus 2023)
Boc.web.id, “Digital 2022 Indonesia”, 09 Februari 2022<https://www.boc.web.id/digital-marketing-trend-2022-di-indonesia/> (22 Agustus 2023)
Glints.com, “7 Jenis Media Sosial Beserta Contohnya Yang Perlu Kamu Tahu”, 02 Mei 2023 <https://glints.com/id/lowongan/tipe-media-sosial/> (22 Agustus 2023)
Deske W. Mandagi “PEMASARAN MEDIA SOSIAL, GESTALTMEREK DAN LOYALITAS PELANGAN: STUDI EMPIRIS PADA TOMOHON INTERNATIONAL FLOWER FESTIVAL”, (Jurnal Manajemen Dewantara) Vol.1. 2023
