STRATEGI PENGEMBANGAN UKM MENGGUNAKAN KOMBINASI METODE AHP DAN TOPSIS
DOI:
https://doi.org/10.55719/curtina.v1i1.210Kata Kunci:
AHP, Development Strategy, TOPSIS, SMEs, SWOTAbstrak
Batik Tulis is one of the superior products in Rembang Regency, which is produced by several SMEs in the Rembang Regency area. Several SMEs are members of clusters and Joint Business Groups (KUB). The problems faced by KUB are changes in people's behavior, competition between other batik craftsmen. This research uses several methods in processing data, so that it can determine the right method with a higher level of accuracy. To determine the development strategy using SWOT analysis, while the number of criteria used in the SMEs development strategy is completed with Multi Criteria Decision Making (MCDM) using a combination of AHP and TOPSIS. The results of the SWOT, AHP and TOPSIS analysis obtained proposals for alternative marketing strategies for SMEs in Rembang Regency are increase the competitiveness of SMEs products with fixed quality but at lower prices with a preference value of 0.5176.
Unduhan
Referensi
Astuti, Y., dan Wulandari, I.R., 2019, Komparasi Metode AHP, TOPSIS dan AHP-TOPSIS Untuk Pemilihan Bahan Makanan Pokok Pada Penderita Obesitas, SISTEMASI : Jurnal Sistem Informasi, Volume 8, Nomor 3, September 2019 : 491 –504, E-ISSN:2540-9719
Bentes, A.V, Carneiro, J., Da Silva, J.F., dan Kimura, H., 2012, Multidimensional assessment of organizational performance: Integrating BSC and AHP, Journal of Business Research , 65, 1790-1990.
Caesaron D, 2014, Penentuan Strategi Pembinaan UKM Provinsi DKI Jakarta Dengan Menggunakan Metode AHP TOPSIS, Jurnal Metris, hal. 77 – 82
Chain, S.,dan Journal, M, 2013, Developing a new model using Fuzzy AHP and TOPSIS methods in supplier selection problem in Supply Chain Management-A case study, 4(1), 26–44
Esmaili AD, Bolhasani, O., Fallah M, 2017, An Integrated Fuzzy AHP and Fuzzy TOPSIS Approach for Ranking and Selecting the Chief Inspectors Of Bank: A Case Study, Journal of Applied Research on Industrial Engineering, Vol. 4, No. 1 (2017) 8–23
Kusumadewi, S., Hartati, S., Harjoko, A., dan Wardoyo, R. (2006). Fuzzy Multi-Attribute Decision Making (Fuzzy MADM), Graha Ilmu., Yogyakarta:
Mahmudi A.A dan Tahwin M, 2016, Penentuan Produk Unggulan Daerah Menggunakan Kombinasi Metode AHP DAN TOPSIS (Studi Kasus Kabupaten Rembang), Jurnal Informatika Upgris (JIU), Vol. 2 No. 2, Desember 2016
Pedrycz W dan Song, M., 2014, A Granulation of Linguistic Information in AHP Decision Making Problems, Information Fusion, 17, 93–101.
Putra, G, 2015, Peran Pemerintah Daerah Dan Partisipasi Pelaku Usaha Dalam Pengembangan UKM Manik-Manik Kaca di Kabupaten Jombang Taranggana, Kebijakan dan Manajemen Publik, Volume 3, Nomor 1, ISSN 2303 - 341X
Suryanto, A. A., Muqtadir, A., Penerapan Metode Mean Absolut Error (MEA) dalam Algoritma Regresi Linear Untuk Prediksi Produksi Padi, Vol 11 No 1, Februari 2019, 78 - 83, Jurnal Saintekbu.
Undang-Undang Republik Indonesia Nomor 20, Tahun 2008, Tentang Usaha Mikro, Kecil, dan Menengah
Volari, T., Brajkovi, E., dan Sjekavica, T., 2014, Integration of FAHP and TOPSIS methods for the selection of appropriate multimedia application for learning and teaching. International Journal of Mathematical Models and Methods in Applied Sciences.
Wulansari N,A., Ranihusna, D., Maftukhah, 2017, Strategi Perencanaan SDM Untuk Peningkatan Daya Saing Umkm Batik Semarang, Prosiding Seminar Nasional Multi Disiplin Ilmu & Call For Papers Unisbank (Sendi_U), ISBN: 978-979-3649-81-8
